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I am trying to load the BT Sport App from Google Play store, but it does not seem to exist within the Store on the Sony TV
I agree with @royabrown2
BT Sport is a provided "3rd-party" service. Whenever that's the case, the issue could be from the provider or the device manufacturer (software side, which may include Google here and not just Sony). If there are no other apps failing or disappearing, then it's more likely (but not necessarily) an issue from the provider side.
It's not ideal when there's an issue since there are so many "parties" involved, which is why this community forum is so powerful when it comes to an issue like this. People rally up on the same thread until they finally reach some sort of conclusion or it ends up being noticed by Sony and gets fixed in one way or another.
Hope this helps!
- JD
The BT Sport APP is still unavailable on my Sony Bravia Android KD49 Tv. ??